TOGETHER by THEMOIRè
CHAPTER 02 // ANTANANARIVO
TOGETHER by THEMOIRè is a series of projects to create a strengthening dialogue between unique artisans around the world and the values of the brand. THEMOIRè carries out projects to enhance the craftsmanship of a community in situations of vulnerability to preserve the traditions and to tell their own stories through pictures.
The final aim is to transform their heritage into products that allow us to finance projects in support of that community, generating positive change for people and our planet.
// CHAPTER 02 ANTANANARIVO
Our second chapter is dedicated to the community of Antananarivo, Madagascar.
In Madagascar we met 200 women from a raffia processing workshop, a collective of artisan women that came from vulnerable situations with the aim of bringing independence and self-determination to them.
For this collection we are using raffia, a natural material of which Madagascar is one of the first world producers.
The profits of the capsule will remain close to the red earth of Madagascar supporting the orphanage of Avoko Association and its children.
// THE EXHIBITION
Our community gathered for the opening of the exhibition held in Milan on 21st September, during Milan Fashion Week, to celebrate together the capsule collection and the journey to Antananarivo.
Thank you all for coming, here some glimpses of the night!
