world vegan day.

Milan, 1st November 2021

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Today we celebrate the World Vegan Day, an annual event to celebrate the benefits of veganism for humans and the natural environment.

 

Veganism is a philosophy and way of living which seeks to exclude, as far as is possible and practicable, all forms of cruelty on animals for food, clothing or any other purpose; also, it promotes the development of animal-free alternatives for the benefit of animals, humans and the environment.

THEMOIRè is a project born from the need to create a brand that could represents values as environmental and social responsibility. We aim to protect the world we live in by only using vegan and cruelty free materials, from innovative eco-leathers to fabrics like eco-suede and eco-fur, made from 100% recycled polyester.

We celebrate this day with our vegan and totally cruelty free bags to support this lifestyle which aims to promote a new way of thinking. 

We interviewed girls from our community to discover this philosophy together and discuss the importance of being true to ourselves and more conscious in our choices.

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Anja C. Leuenberger, international vegan model and poetry author, decided tell us how she became vegan and what inspired her to take this path.

Anja: I became vegan about seven years ago and it kinda happened gradually from being vegetarian. I have never really liked cheese, fish, meat wasn't really mine as well so it was obvious that it was going to happen and when it did nobody was really surprised. 

People tend to disconnect animals from fashion because they don't see the process, how important is for you to wear cruelty free products?

Anja: To me it is really important to try to buy only cruelty-free products and this days it is becoming so much easier that it used to be in the past. We have a lot more upcoming vegan brands, we have a lot of vintage that you can wear... Yeah, I think I am always on a neverending hunt for new beautiful fashion items that do not involve animal cruelty.

What advice would you give to those who want to follow your footsteps and become vegan?

Anja: Be prepared for questions and judgment but be passionate and exited about it. Do your research and try to find your vegan community online, that has been helping me so much. That's the future, and I think a lot of people are going to realize that so... welcome to the vegan world!

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Asia Rosso, all-round wellness influencer and holistic nutritionist, shared with us her thoughts about being vegan and how she wants to celebrate World Vegan Day.

Asia: I did try to be vegan, I was vegan for six months when I was in Boston University, then I realized that veganism wasn't working for my body which was - and still is - a growing female body. I then switched to a plant based diet. It is key here to understand that being vegan doensn't necessarily imply being healthy, there is veganism and veganism. Being vegan you are cutting down some saturated fats, the bad ones, from removing meat from your diet and then you may also be doing good for the planet because meat consumption is related to green house gases and so global warming, but the reality is that veganism is also a trend and the food industry had to find a way to make a profit of it so are all this vegan alternatives out there always healthy? The answer is that you should be careful. Today I celebrate the World Vegan Day where a person may choose or may not choose to incorporate animal proteins, that really depends on our own needs, because everybody has a unique body with unique needs. However, we all have in common one thing: we all are what we eat and so today I choose to be real foods because that's good for my body and for the planet as well.

People tend to disconnect animals from fashion because they don't see the process, how important is for you to wear cruelty free products?

Asia: I am what I eat and what I wear, so wearing cruelty free products really has to do with being authentic, being faithful to my own values. I would say it is a form of respect for who I am in the first place but also for who I show to be to the rest of the world.

It's not about being perfect, it's about inspiring change for values that have a real impact on humans and non-humans. Do you agree?

Asia: When it comes to wellness and sustainability the keyword is balance, not perfectionism. Trying to be perfect would not be healthy, would not be sustainable in the long range.

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Aya Mohamed, fashion influencer and activist born in Egypt and raised in Milan, has a clear idea of ​​how and what she wants to communicate.

Aya: I believe that fashion is a way to express yourself and your personal style and my style is inspired by what I want to communicate, I want to show people that I am an European girl with a different background.

People tend to disconnect animals from fashion because they don't see the process, how important is for you to wear cruelty free products?

Aya: The future of fashion is cruelty free, sustainable and inclusive and these are the most important values that we need to start going towards because fashion needs to think about the planet, to think about animals and all different people.

It's not about being perfect, it's about inspiring change for values that have a real impact on humans and non-humans. Do you agree?

Aya: I really love to see more and more brands everyday doing new initiatives and campaigns in this direction because it is so important. It is not being perfect, it is about start somewhere and doing something instead of not doing actually anything and I believe we need to support that so much.

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Licia Florio, designer and yoga enthusiast, explains how ethics and ecology are essential elements for her and what inspired her to take the path of a plant based lifestyle.

Licia: Curiosity. I discovered new cooking methods, spices, flavors, legumes, cereals and vegetables thanks to macrobiotics almost 10 years ago. I enjoy experimenting in the kitchen with simple and unprocessed foods, limiting sugars and processed foods. I always check the ingredients of what I buy and their origin, the presence or absence of additives, dyes and preservatives.

At the core of your will to create cruelty free products, was there primarily a concern with ethics towards animals or ecology?

Licia: Ethics and ecology are essential elements that coexist in my daily lexicon. What we want is to create a good alternative and make people reflect on the impact their choices have on others. I think, however, that brands and corporations must lead by example and choose a better path and not attribute all the blame to buyers alone.

What advice would you give to those who want to follow your footsteps and start a more conscious lifestyle??

Licia: The world has many shades: food, work, clothes, holidays... there are not only the habits with which we grew up, nature changes, transforms itself and we can follow it adapting and experimenting our lifestyle aiming to be in harmony with the environment that surrounds us.

You can find the interviews also on our Instagram @themoire